[The sum of the parts that make for an outstanding and memorable visitor experience.] The Visitability framework and its supporting pillars drive constant improvement of services and experiences that support both visitor and community life by:

• influencing and measuring the provision of visitor experiences
• being a catalyst for new ways of working and thinking about the way the visitor experience enriches a business/ precinct or region/ destination
• promoting greater engagement and representation of the visitor industry in the broader city agenda
• helping locals to understand the value of visitors and the benefits they bring to the community
• championing a business/ precinct or region/ destination to be renowned globally for providing outstanding visitor experiences

By encouraging locals to think more deeply about the quality of the visitor experience, we are also able to help them inform what makes a city more liveable. By investing in infrastructure, services and culture that support the visitor experience we can also support community life. 

Compelling reasons to invest in the visitor experience.